London, September 14 (HNA) – Apple introduced its awaited iPhone 13 and iPhone 13 mini, and a new iPad mini on Tuesday, expanding 5G connectivity and showing off faster chips and sharper cameras, on Tuesday.
“Our customers rely on iPhone every day, which is why we’ve made iPhone 13 and iPhone 13 mini more powerful, more capable, and more fun to use,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Both phones have beautiful designs, industry-leading performance, and advanced camera systems with impressive computational photography features, all with incredible durability, water resistance, and a big jump in battery life to ensure customers can depend on their iPhone when they need it. All of this, tightly integrated with iOS 15 and with privacy built-in, make iPhone 13 and iPhone 13 mini an unbeatable choice.”
The iPhone 13 will have a new chip called the A15 Bionic that will power features like automatically detecting when the phone’s camera is pointed at text and will come in five colours, according to the statement released by the company on Tuesday.
“Both models feature major innovations, including the most advanced dual-camera system ever on iPhone — with a new Wide camera with bigger pixels and sensor-shift optical image stabilization (OIS) offering improvements in low-light photos and videos, a new way to personalize the camera with Photographic Styles, and Cinematic mode, which brings a new dimension to video storytelling” read the statement.
iPhone 13 and iPhone 13 mini also boast super-fast performance and power efficiency with A15 Bionic, longer battery life, a brighter Super Retina XDR display that brings content to life, incredible durability with the Ceramic Shield front cover, double the entry-level storage at 128GB, an industry-leading IP68 rating for water resistance, and an advanced 5G experience.
Major battery life improvements come to both iPhone 13 and iPhone 13 mini, made possible by A15 Bionic, more efficient components, a larger battery, and power optimizations from a deep integration of hardware and software. iPhone 13 delivers incredible all-day battery life, offering up to two and a half more hours in a day than iPhone 12, and iPhone 13 mini provides up to an hour and a half more in a day than iPhone 12 mini.
The phone will start at $699, and participating wireless carriers will offer up to $700 off for qualifying trade-ins. The iPhone 13 Pro starts at $999 and the Pro Max starts at $1,099, with trade-in offers of up to $1,000. All three models will be available on Sept. 24.